He explained that, in 2023, Avianca increased its capacity by 50% between North and Central America, compared to the previous year, and in the first quarter of 2024, capacity grew by 32% on the same route. It also mentioned a significant increase in weekly frequencies, reaching 106 between Central and South America, covering important destinations such as Colombia, Ecuador and Peru.

Damas highlighted the introduction of new routes, such as Las Vegas and Madrid from El Salvador, which are initially seasonal, but could become permanent due to their success. Avianca's strategy is to continue evaluating growth opportunities in the region and adjust its services according to market demand.

In addition, he referred to infrastructure improvements at El Salvador's airport, where recent upgrades have significantly improved the traveler experience. These improvements include modern, high ceilings and a more streamlined departure process, like that of the United States, where passengers do not need to pass through immigration, but go directly to security.

Damas spoke of Avianca's project to implement a coupon system, similar to the Airpass, which will allow international visitors to purchase various flight segments at preferential rates to promote multi-destination tourism in Central America. This system is in the process of technological integration and is expected to be available in the coming months.

Avianca's strategy is focused on growth through route expansion and improved customer experience, along with the implementation of technological innovations that facilitate and promote tourism in the region.

Translated by: A.M