The brand chose one of the most recent and innovative shopping centers to settle in the country, in a store of more than 200 square meters, with clothing for men, women and youth, as well as footwear and accessories in categories such as training, running, and basketball.

Under Armour promises a personalized experience tailored to the information needs and desires of its audiences.

"Opening an Under Armour store in El Salvador is a reflection of our commitment to get closer and closer to our customers in different markets. In our growth strategy we consider it relevant to come here to offer an extraordinary shopping experience and a personalized experience for our customers", said Mauricio Hirleman, country manager of Sportline.

This Brand House seduces with its avant-garde design, focusing on providing its customers with the necessary tools to improve their performance through the latest technology developed and applied in its materials.

Under Armour, which sponsors athletes and personalities such as Stephen Curry, Tom Brady, Dwayne 'The Rock' Johnson and Michael Phelps, among others, arrives in the country with the intention of contributing to the local sports scene. This is the second Evolution concept store in the Latin American market and "El Salvador is a relevant market for us, where customers were already demanding a larger and more strategic bet", said Hirleman.

The brand will continue to expand its operations worldwide to continue its growth strategy.

Translated by: A.M