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Salvadoran coffee could soon reach the markets of Saudi Arabia and Ecuador after representatives from companies in both countries visited El Salvador to explore trade alliances with the coffee sector. If the agreements materialize, the country will expand its export destinations, generating greater economic opportunities for producers and strengthening one of its main agricultural activities.
The trade mission was led by the Saudi Coffee Company, a company backed by the Fondo de Inversión Pública (PIF) of the Kingdom of Saudi Arabia. Its International Business Development Manager, Abdulhadi Alrasheed, stated that the goal is to begin importing salvadoran coffee and incorporating it into their portfolio, highlighting the quality and international recognition of the national bean.
The visit was made possible through the efforts of the Embassy of El Salvador in Saudi Arabia and the collaborative work with the Instituto Salvadoreño del Café (ISC). During their stay, the delegation learned about the workings of the coffee industry, participated in tastings, sampled different varieties, and visited farms to meet with producers.
Juan Pablo Ortiz, representative of the Ecuadorian company Coffee Relief, also joined this mission. He expressed interest in importing salvadoran coffee to Ecuador and exploring the possibility of roasting it in El Salvador for subsequent export to other markets where the company already has a presence.
The opening of these new markets represents an opportunity to diversify coffee exports, increase foreign exchange earnings, strengthen the production chain, and create better marketing opportunities for salvadoran coffee growers.
The visits are supported by the Directorate of Economic Relations of the Ministry of Foreign Affairs and the Instituto Salvadoreño del Café (ISC), as part of the efforts to position salvadoran coffee in new international markets.
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