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The construction of the Azule tourism and residential project on the Costa del Sol will generate approximately 3,000 jobs, boosting the local economy and benefiting multiple sectors linked to the service and product supply chain in the area. This initiative represents a US$35 million investment and marks a significant boost for economic development in the district of San Luis La Herradura, in the municipality of La Paz Centro.
The project was presented as a strategic commitment to strengthen the growth of the tourism sector, while also expanding the supply of housing infrastructure to meet the increasing number of visitors to the country. Azule includes the construction of three 12-story towers, each with 24 apartments, designed to modern standards and focused on providing comprehensive experience for residents and investors.
During the launch, authorities emphasized that these types of investments not only generate direct employment during the construction phase but also create job opportunities in areas such as commerce, transportation, tourism, and services, benefiting nearby communities.
The Secretary of Commerce, Miguel Kattan, noted that initiatives of this magnitude would not have been possible years ago due to the climate of insecurity the country faced. He explained that current conditions have allowed for attracting high-level investments and developing projects that boost the national economy.
The minister of Tourism, Morena Valdez, said that the growth of the tourism sector demands a greater supply of accommodations, especially in destinations like the Costa del Sol, which in 2025 received approximately 500,000 visitors out of a total of more than 4.1 million who entered the country. She indicated that projects like Azule contribute to improving the tourist experience and strengthening the destination’s competitiveness.
The residential towers will be equipped with high-end amenities and architectural design, aimed at attracting both visitors and investors interested in establishing themselves in the country. According to authorities, this type of development also contributes to increasing confidence in El Salvador as an attractive destination for foreign investment.
The executive director of COAMSS/OPAMSS, Luis Rodríguez, highlighted that streamlining procedures and reducing bureaucracy have been key to facilitating investment projects. He indicated that the agency has released approximately US$5.7 billion in investments, of which more than US$3.8 billion is already underway.
With initiatives like Azule, the country continues to strengthen its tourism offerings and its capacity to attract capital, while simultaneously generating employment and opportunities for the population, thus boosting economic development in various regions of the country.
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