A. M. 
As part of the Global Entrepreneurship Week (GEW) 2024, FUSADES, in collaboration with the U.S. Embassy in El Salvador and the Centro Internacional para la Empresa Privada (CIPE), held the forum “«Mujer Digital 2024”. During the event, the call for the «Mujer Digital» program was held, an initiative designed to empower women entrepreneurs and help them consolidate their businesses through digital tools and marketing strategies.
The «Mujer Digital»program will select 15 companies led by women with high growth potential. Between november and december 2024, the beneficiaries will be identified and selected and will receive intensive training during the first three months of 2025. Activities will include leadership workshops, personalized assistance in the use of digital tools, and the development of strategic digital marketing plans. This will enable participants to structure new business models focused on social networks and digital platforms, which will strengthen their market presence, increase their sales and position their brands.
The forum was attended by the Cultural Attaché of the U.S. Embassy, Jessica Padrón, who reaffirmed the commitment of the U.S. government to support initiatives that promote economic growth and gender equity. The Executive Director of FUSADES, Javier Castro De León, expressed the institution’s commitment to assisting women entrepreneurs. Likewise, Morgan King, CIPE’s Director of Programs, and Gloriana Oconitrillo, representative of Yo Emprendedor de Costa Rica, shared their experiences in projects that have had a positive impact on women entrepreneurs in the region.
The “Mujer Digital” program represents a significant step towards the integration of digital technologies in the business strategies of salvadoran women entrepreneurs, allowing them to reach new markets and contribute to the economic development of the country. For more information on how to participate, interested entrepreneurs can find more information on FUSADES social networks.
Global Entrepreneurship Week 2024
The forum was part of the activities of the Global Entrepreneurship Week 2024, a worldwide movement that for 17 years has helped millions of people to start and expand their businesses. This year, more than 20 institutions in El Salvador participated as part of the national entrepreneurship ecosystem. For more information on the agenda of activities, visit GEW El Salvador or on Facebook.
