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El Salvador continues to attract investment and expand its international connectivity, driven by the growth of the tourism sector and the confidence of national and international companies in the country. This was highlighted by the minister of Tourism, Morena Valdez, who noted that the arrival of new investments and the interest of airlines in operating in El Salvador reflect the current dynamism of this industry.
One of the most significant announcements is the upcoming start of operations by the airline Iberojet, scheduled for september of this year. According to the minister, the addition of this new airline will strengthen El Salvador’s international connectivity and expand travel options for visitors and tourists.
Valdez also reported that the government is in advanced talks with another airline interested in establishing operations in the country. If this agreement is finalized, El Salvador could add new air routes and increase its capacity to attract international visitors, also fostering trade and foreign investment.
The minister emphasized that improved air connectivity is part of a comprehensive strategy to solidify El Salvador’s position as a competitive destination in the region. She explained that the increase in international visitors generates benefits that extend beyond tourism, positively impacting sectors such as commerce, construction, transportation, services, and hospitality.
In this context, she also highlighted the announcement of new investments linked to tourism development. Among these is the construction of the first Aloft by Marriott hotel in Punta Roca, La Libertad Costa, a project that will contribute to expanding the lodging options in one of the country’s fastest-growing tourism areas.
The official explained that these types of investments create employment opportunities in various areas, from operational positions to administrative and managerial roles, and that institutions are working in a coordinated manner to strengthen the training of the human talent that the sector will demand.
She also noted that tourism development is stimulating investment in other industries. As an example, he mentioned the upcoming installation of a cement company in the San Diego area, demonstrating how economic growth derived from tourism drives complementary activities and new business opportunities.
The sector’s results reflect this positive trend. During 2025, tourism generated revenue equivalent to 10% of the Gross Domestic Product (GDP), in addition to more than US$3.6 billion in foreign exchange and the arrival of 4.1 million international visitors.
The minister reported that between january and may 2026, the country had already received 2.1 million international visitors, a figure that represents 50% of the projected target for the entire year. Given this performance, authorities expect to surpass the results achieved during the previous year in both foreign exchange earnings and tourist arrivals.
Valdez emphasized that these advances are possible thanks to the collaborative work between the public and private sectors, as well as the international promotion El Salvador receives through world-class events, such as the Surf City El Salvador Pro, a competition that brings together the best surfers in the world and helps position the country before international audiences.
With the arrival of new airlines, the development of tourism infrastructure, and growing investor interest, El Salvador seeks to consolidate a period of economic expansion driven by tourism, connectivity, and the creation of new opportunities for its population.
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