The company continues with its purpose to enable Central American families to save money, time and live better, without sacrificing the quality of the products. With this initiative, Walmart confirms its aspiration to be a more sustainable and regenerative company in order to conserve the planet and the communities where it operates. 

Every year, about 1.3 billion tons of food are wasted worldwide. A good part of this healthy and nutritious food is wasted because it does not meet aesthetic standards. In addition, 22% of the world's food production ends up in the garbage.

Flavio Cotini, CEO of Walmart Mexico and Central America, explained that the company is launching this initiative in support of Sustainable Development Goal 12 of the United Nations 2030 Agenda, which promotes responsible production and consumption to reduce food waste by 50%.

"Central American families can enjoy fruits and vegetables that perhaps because of their shape or color are considered imperfect, but that maintain their properties, flavor and quality, at a preferential price.  They are perfectly edible and fit for consumption", Cotini said.

The aim of the “Imperfectas pero Buenas” campaign is to take advantage of these fruits and vegetables that nature offers us. Discarding them means wasting the product, as well as all the efforts and resources used to produce them. 

"We encourage customers to be part of the campaign and to visit the gondolas that will be in the fruit and vegetable area, so they can choose their food of the highest quality and contribute to reducing waste", said Cotini.

The campaign is already present in Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica in a total of 18 Walmart format stores in the region. By the end of the year, customers are expected to be able to find these foods in any of the 36 Walmart stores in each country. 

In addition, this initiative benefits agricultural suppliers with a 16% increase in the purchase of their harvest.

Translated by: A.M