dinero_admin 
With the goal of boosting the growth of family businesses facing new and significant challenges every day, Banco Cuscatlán reaffirms its commitment to their development by presenting the Family Business Summit El Salvador 2026, a forum designed to strengthen the continuity, leadership, and sustainability of this strategic segment.
“At Banco Cuscatlán, we believe in small and medium-sized enterprises (SMEs). That’s why we promote initiatives that strengthen their growth, professionalization, and ability to adapt to the new challenges of the business environment. In this spirit, we decided to bring the Family Business Summit 2026 to the country in partnership with ALTAG because it will provide practical tools, applicable models, and clear strategies to strengthen the future of your family business”, said Ximena Robin, Corporate Relations and Sustainability manager at Banco Cuscatlán.
The Family Business Summit 2026, which will take place from june 2nd to 4th at the Sheraton Presidente Hotel, will bring together international experts, business owners, and local leaders. It will guide entrepreneurs on the main challenges family businesses face in ensuring the continuity of their family legacy, provide clear tools for an orderly and generationally sound succession, evaluate the professionalization of the business, define roles, implement a modern structure, and promote management that drives results and strengthens corporate governance.
Among the main challenges we, as a financial institution, have identified for family businesses are… “Confusion between family relationships and family decisions, leadership and power conflicts, lack of professionalization, absence of a succession plan, inadequate financial management, resistance to change and innovation, among other factors, hinder the development of companies”, said Santiago Díaz, SME Segment Manager at Banco CUSCATLAN.
According to recent data, family businesses are comprised of 45% first-generation members, 53% second- and third-generation members, and 2% fourth-generation members. Furthermore, only 15% have a defined succession plan, highlighting the need to create space for training and strategic discussion to ensure their continuity and sustainable growth over time.
Diego Lladó, director of Senior Management at ALTAG Latin America, highlighted that, with over 30 years of experience in executive development in Latin America, Alta Gerencia, in partnership with Banco Cuscatlán, is bringing the first edition of the Family Business Summit to El Salvador and Central America. This summit is designed for family businesses, the engine of the region’s economy. “It will be an opportunity to connect with international expert consultants to support these businesses in their development and growth”, he said.
In this context, Banco Cuscatlán plays a key role as a financial and strategic ally, promoting solutions that contribute to the stability and expansion of family businesses. These solutions include access to financing, specialized advice, and decision-making tools, fostering a more inclusive, resilient, and responsible economic environment.
The event will also include discussions on financial solutions for family businesses, addressing financing alternatives aimed at strengthening their long-term sustainability and growth. This forum will allow participants to discover how to leverage access to capital and advisory services to create opportunities for expansion, innovation, and continuity of the family legacy.
The Family Business Summit 2026 will offer three registration plans, designed to meet the needs of each participant. Space is limited, guaranteeing exclusive and high-value experience for attendees. Banco Cuscatlán cardholders will enjoy an exclusive 20% discount on their chosen plan.
With this initiative, Banco Cuscatlán reinforces its position as a key player in driving the salvadoran business sector, promoting an ecosystem that fosters innovation, investment, and the creation of opportunities.
You can also read:
