Tuesday, 22 November 2022 02:00

Orígenes, the new food brand DIANA

Written by Evelyn Alas

Productos Alimenticios DIANA launched Orígenes, a new brand that expands its snack offer to satisfy the tastes and needs of consumers who want a natural product, with a delicious local flavor and just a touch of salt.

Orígenes is available in two new presentations. One is a Mix of yucca, banana and malanga, and the other is yucca with Salt. Two varieties that consumers will be able to enjoy in those moments of craving and that when they taste them will make them connect with the characteristic flavors of our Central American region.


"At DIANA we are pleased to continue innovating so that families in Central America can enjoy the best moments with our products. And moreover, we are very proud to highlight the flavor of raw materials grown by the hands of local producers and their families", said Daniela Diaz, Marketing director of Productos Alimenticios Diana.


The two new varieties provide a different alternative in flavor, which is combined with a tradition of expert farmers, growers of our land. For example, the plantain used to create Orígenes comes from the plots of the San Carlos Cooperative, in Cantón San Rafael, in the municipality of El Paisnal in San Salvador.


At the cooperative, bananas are grown year-round and with Origenes we support the development of a community of 500 people.


The cooperative grows, harvests and delivers the plantain, cut and peeled, meeting the volume, body and flavor standards that make up the high quality standards established by DIANA for its new Origenes brand products.


Productos Alimenticios Diana will continue innovating to expand the variety of flavors in both sweet and savory snacks, in order to accompany the different moments of joy that all Central American families experience.


At DIANA we transform lives, savoring good moments that leave lasting impressions in the heart: giving back the affection that has made us grow and creating opportunities for a better future.







Translated by: A.M