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Wednesday, 24 January 2024 03:48

Salvadoran coffee for sale in Japan

Written by Denis Muñoz
Salvadoran coffee for sale in Japan Courtesy

Coffee from El Salvador will be promoted in "Pacamara Week", a day that, for the first time, will take place from january 22 to 28 in Japan, a destination where our diplomatic representation and the Instituto Salvadoreño del Café are working to promote the properties of our beverage.

Throughout the week, Café de El Salvador will be marketed in 13 coffee shops and points of sale, located in 10 cities of the Asian country. The companies that will promote the infusion are: Aoma Coffee, Lilo Coffee Roasters, Coyote Coffee, Woodberry Coffee Roasters, Leaves Coffee Roasters, Coffee County, Basking Coffee, Akito Coffee, Gluck Coffee Spot, Kariomons Coffee, Oniyanma Coffee, Salvador Coffee and The Coffee Shop Humming Coffee.

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In addition to promoting the beverage, the history of the pacamara variety will also be made known, as well as encouraging consumption among the japanese market.

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This action is consistent with the commercial diplomacy strategy promoted by the Ministry of Foreign Affairs, which consists of positioning national products in different parts of the world.

 

Translated by: A.M

Published in Economy
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